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02: Drawing up a business plan for potential funders
| Article Index |
|---|
| 02: Drawing up a business plan for potential funders |
| Page 2 |
| All Pages |
10 point Business Plan Outline
1 Executive Summary
2 Business Vision
3 Background and History
4 Product/Service
5 Market
6 Management
7 Sales Plan
8 Development Plan
9 Intellectual Property
10 Financials
Executive summary
• Maximum of 2 pages long
• 1 paragraph for each business plan section
Business vision
• Hardest part to be prescriptive about, but this is your chance to sell the concept
• This the only part of the plan where speculation and dreaming about the future is acceptable
Background and history
• Date of incorporation
• Directors
• Share capital
• Funding history
• Business history
• Business location(s)
Product/Service
• What is your offering
• What is your Unique Selling Point
• Explain to an appropriate level of detail
• Use diagrams, pictures and metaphors to get your ideas across
Market
• Size
• Customers
• Competition
Management
• CEO
• Founder (and inventor if business based on new technology)
• Chairman
• When and how will first sales be achieved?
• Licences or direct sales?
• Direct sales force or agency working for commission?
• Partnerships
Office Space
